With a growing personalized health market and an increasingly broad product range, clarity and trust became essential. The website had to organize complex health information, make product categories transparent, and offer a user journey that feels approachable — while reinforcing the brand’s identity as modern, empathic and supportive.

I supported the Empatic team during the redesign phase, translating the new brand vision into key interface screens and a consistent visual and interaction language. I helped build the foundation of a scalable design system that aligns brand identity, UI components and content structure.

The interface follows a clean, flat aesthetic with generous white space and clear typography to create calm and clarity. Saturated, natural photography adds warmth without feeling clinical. Modular layouts, pill-shaped visual elements, and a color-coded structure bring coherence to the broad product range and make navigation intuitive.

We developed a modular design system that unified typography, color, imagery, and interface patterns into one cohesive visual language. Clear hierarchy and flexible layout templates improved orientation and helped users navigate the broad product range with ease. The updated key screens translated the refreshed brand into a clean, accessible, and trustworthy digital experience.